Published Wednesday September 01 2010
Did you know the one thing that holds most people back is the
simple fact that they think too small? What separates the
average business owner from the super successful isn't her
timing or her resources. It's her ability to think bigger than
others, and take action on the things that will create the
biggest successes.
Take for instance the typical small business owner in your area.
Go into any local shop and ask them how many customers they have
from out of state. Chances are it's a very ...
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Posted in: Marketing
Published Saturday August 28 2010
By Catherine Franz
There are five types of people that browse the web: (1) Specific
Information Seekers (2) Current Information Seekers (3) Bargain
Hunters (4) Entertainment Seekers, and (5) Specific Buyers.
When you identify the type of people you want to come to your
website, or the type of people coming now (for those who already
have a site), as well as what gets them there, what keeps them
there, then and only then can you design your site to attract
the type of visitors you want.
Specific ...
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Posted in: Marketing
Published Friday August 27 2010
We tend to think of books in museum shops as only art books and
monographs. A visit to Manhattan's Miracle Mile on Fifth Avenue
between 82nd and 105th Streets proves otherwise.
www.ny.com/museums/mile.html.
The charming museum shop at el Museo del Barrio, 1230 Fifth
Avenue, New York, NY 10029 at 104th Street carries fiction and
non-fiction by and about Latinos. The adult books are in English
or Spanish and many of the children's books are bi-lingual.
Approximately 30% of merchandise is books ...
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Posted in: Marketing
Published Monday August 23 2010
Personal marketing makes it easier to sell, by building
relationships nurtured on awareness, value and trust. Make your
relationships more fruitful by making them personal. Use these
powerful yet simple tips from the book, 'Secrets of Power
Marketing: Promote Brand You'. It is the first guide to personal
marketing for non-marketers. We buy you, your company and your
product - in that order. And when it comes down to choices we
would rather buy from someone we know and like.
How can you build ...
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Posted in: Marketing
Published Friday August 20 2010
A few years ago, Bruce Smith experienced a slowdown in his Salt
Lake City-based travel agency. Airlines had eliminated his sales
commissions. The recession and recent terrorist attacks also
took a toll. And because the travel industry was
ultra-competitive, he knew he had to find ways to distinguish
his company from thousands of other travel agencies.
Then, he had a fortunate accident. His wife asked him where they
would celebrate their first wedding anniversary. When he gave
her a blank look, ...
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Posted in: Marketing
Published Friday August 13 2010
We've all heard that networking should be an integral part of
our total marketing plan but what is networking? And is it the
same for off-line marketing as it is for on-line marketing? The
answer to both questions is yes. Many Internet marketers venture
off into classified ads, opt-in mailing lists, and postings of
all sorts. Many times the traditional networking ways of
off-line marketing are forgotten. So, what is networking in the
traditional marketing sense, (NOT networking marketing or ...
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Posted in: Marketing
Published Friday July 30 2010
If you have ignored the older population in your online
marketing efforts you may want to rethink your strategy,
particularly if you know your product or service appeals to that
segment in the *off-line* world.
Older Americans are going online at a faster rate than any other
age group, according to an August, 1999 Greenfield Online study
conducted among 1,265 Web users age 55 and older. Seniors are
using e-mail to communicate with family and friends, accessing
chat rooms, playing games and ...
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Posted in: Marketing
Published Wednesday July 28 2010
Orbital VX Corporation has launched the Beta version of
www.MyOrbital.com. Through this site, online shoppers are able
to view prices and shop online in their own currency. This is a
breakthrough development from the Orbital VX team, who
constantly strive towards making the internet shopper's life a
little less complicated.
More than $20 Billion worth of internet transactions is lost
annually - A direct result of potential shoppers not being able
to view prices in their own currencies, and/or ...
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Posted in: Shopping
Published Sunday July 25 2010
More and more shoppers are buying online these days, and the
majority of them are catching on quite quickly to the process.
They realize that the convenience of online shopping saves them
on travel costs, allows them to compare prices and items and
search easily for the exact item they are looking for. They buy
from large corporate retailers as well as the smaller shops
located within online "malls", which consist of a mixture of
personally owned smaller shops that offering a vast array ...
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Posted in: Shopping
Published Saturday July 24 2010
A good quality travel mug is an extremely useful item to have, especially for those who spend a lot of time on the move. Whether your traveling includes a short drive to the office or a long journey by train or bus, it's always nice to sip on your favorite hot or cold beverage while on the go. There are quite a few different travel mugs one may choose from, however, in order to purchase one that fulfills all of your requirements, it is advisable to consider the following ...
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Posted in: Shopping