The Power of Possibilities

Did you know the one thing that holds most people back is the simple fact that they think too small? What separates the average business owner from the super successful isn't her timing or her resources. It's her ability to think bigger than others, and take action on the things that will create the biggest successes. Take for instance the typical small business owner in your area. Go into any local shop and ask them how many customers they have from out of state. Chances are it's a very ...
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Posted in: Marketing

Do You Know Who You Attract to Your Web Site?

By Catherine Franz There are five types of people that browse the web: (1) Specific Information Seekers (2) Current Information Seekers (3) Bargain Hunters (4) Entertainment Seekers, and (5) Specific Buyers. When you identify the type of people you want to come to your website, or the type of people coming now (for those who already have a site), as well as what gets them there, what keeps them there, then and only then can you design your site to attract the type of visitors you want. Specific ...
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Posted in: Marketing

Market Your Book on Manhattan's Museum Mile

We tend to think of books in museum shops as only art books and monographs. A visit to Manhattan's Miracle Mile on Fifth Avenue between 82nd and 105th Streets proves otherwise. www.ny.com/museums/mile.html. The charming museum shop at el Museo del Barrio, 1230 Fifth Avenue, New York, NY 10029 at 104th Street carries fiction and non-fiction by and about Latinos. The adult books are in English or Spanish and many of the children's books are bi-lingual. Approximately 30% of merchandise is books ...
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Posted in: Marketing

Build Relationships

Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, 'Secrets of Power Marketing: Promote Brand You'. It is the first guide to personal marketing for non-marketers. We buy you, your company and your product - in that order. And when it comes down to choices we would rather buy from someone we know and like. How can you build ...
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Posted in: Marketing

6 Steps To Get "Slightly" Famous

A few years ago, Bruce Smith experienced a slowdown in his Salt Lake City-based travel agency. Airlines had eliminated his sales commissions. The recession and recent terrorist attacks also took a toll. And because the travel industry was ultra-competitive, he knew he had to find ways to distinguish his company from thousands of other travel agencies. Then, he had a fortunate accident. His wife asked him where they would celebrate their first wedding anniversary. When he gave her a blank look, ...
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Posted in: Marketing

Who Do You Know?

We've all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing? The answer to both questions is yes. Many Internet marketers venture off into classified ads, opt-in mailing lists, and postings of all sorts. Many times the traditional networking ways of off-line marketing are forgotten. So, what is networking in the traditional marketing sense, (NOT networking marketing or ...
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Posted in: Marketing

How to Market to the Internet's Fastest-Growing Segment

If you have ignored the older population in your online marketing efforts you may want to rethink your strategy, particularly if you know your product or service appeals to that segment in the *off-line* world. Older Americans are going online at a faster rate than any other age group, according to an August, 1999 Greenfield Online study conducted among 1,265 Web users age 55 and older. Seniors are using e-mail to communicate with family and friends, accessing chat rooms, playing games and ...
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Posted in: Marketing

International online shopping in any currency

Orbital VX Corporation has launched the Beta version of www.MyOrbital.com. Through this site, online shoppers are able to view prices and shop online in their own currency. This is a breakthrough development from the Orbital VX team, who constantly strive towards making the internet shopper's life a little less complicated. More than $20 Billion worth of internet transactions is lost annually - A direct result of potential shoppers not being able to view prices in their own currencies, and/or ...
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Posted in: Shopping

What Buyers Need To Consider When Buying Online

More and more shoppers are buying online these days, and the majority of them are catching on quite quickly to the process. They realize that the convenience of online shopping saves them on travel costs, allows them to compare prices and items and search easily for the exact item they are looking for. They buy from large corporate retailers as well as the smaller shops located within online "malls", which consist of a mixture of personally owned smaller shops that offering a vast array ...
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Posted in: Shopping

Travel Mugs for Making Your Drive More Enjoyable

A good quality travel mug is an extremely useful item to have, especially for those who spend a lot of time on the move. Whether your traveling includes a short drive to the office or a long journey by train or bus, it's always nice to sip on your favorite hot or cold beverage while on the go. There are quite a few different travel mugs one may choose from, however, in order to purchase one that fulfills all of your requirements, it is advisable to consider the following ...
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Posted in: Shopping